Posted: December 3rd, 2009 | Author: Justin Howley | Filed under: Business, Web Analytics | No Comments »
Here’s a topic that most of you can relate to. You have an opinion and I have an opinion and most of the times these will be different and thats ok. Thats what’s great about us humans, we agree to disagree and great ideas come of these situations sometimes. One thing that can really throw a wrench in the mix, is letting your opinion override fact when making business decisions that can have a significant impact on your company.
Lets say you have a certain taste and style associated with that. You like cartoonish looking designs and thats ok by me. But, when making a decision to implement a serious tone and professional attitude, you may want to let your personal taste step aside and let reason do the talking. Many businesses suffer from this problem. Allowing someone to make high level decisions on style when in fact they are not qualified to do so will create a serious snowball effect and your project will most likely fail.
If your company uses analytics to make educated decisions on marketing strategies, then they’re on the right track. Go with the flow. Utilize all the tools necessary to make your decisions based on fact and not opinion. Users web behavior are done with reason, if you’re not paying attention to their habits, then you’re basically passively ignoring them and you will reap the benefits of not catering to your customer.
Posted: November 9th, 2009 | Author: Justin Howley | Filed under: Business, Search Engine Optimization, Search Marketing, Web Analytics | No Comments »
With the major economic downturn, some online businesses find themselves going through another sink or swim moment similar to the dot com bust. One thing thats different and can positively affect your online business is that there are many more strategies you can implement if you’re smart enough. You need to be up to date and educated about the web if you’re running your own online business. You can’t just have a build it and they will come attitude anymore. You need to be cutting edge as much as the agencies out there in order to survive.
Optimization isn’t just a term used for search. You can optimize all facets of your business from yourself to your employee’s to software purchases and web hosting packages. You need to itemize the biggest expenses your company has which is probably advertising and narrow things down from there. I know several large companies with million dollar campaigns running with many inefficiencies where their money can be spent better in other areas.
Look for any and all inefficiencies of your online business. Always stay on top of new marketing techniques, make sure you read current industry blogs within your vertical market and ditch anything that doesn’t convert to sales. Pay close attention when analyzing your site for any holes in the sales conversion process. Getting feedback from customers from a quick multiple choice question form is a great way to find out areas your business may be lacking.
Without any major changes, little by little you can save money and potentially save your web business.
