Fact vs. Opinion based Marketing, Your 2 Cents

Here’s a topic that most of you can relate to. You have an opinion and I have an opinion and most of the times these will be different and thats ok. Thats what’s great about us humans, we agree to disagree and great ideas come of these situations sometimes. One thing that can really throw a wrench in the mix, is letting your opinion override fact when making business decisions that can have a significant impact on your company.

Lets say you have a certain taste and style associated with that. You like cartoonish looking designs and thats ok by me. But, when making a decision to implement a serious tone and professional attitude, you may want to let your personal taste step aside and let reason do the talking. Many businesses suffer from this problem. Allowing someone to make high level decisions on style when in fact they are not qualified to do so will create a serious snowball effect and your project will most likely fail.

If your company uses analytics to make educated decisions on marketing strategies, then they’re on the right track. Go with the flow. Utilize all the tools necessary to make your decisions based on fact and not opinion. Users web behavior are done with reason, if you’re not paying attention to their habits, then you’re basically passively ignoring them and you will reap the benefits of not catering to your customer.