Slick Marketing Doesn’t Sell Me, But Will it Sell For You?

Buzz words, marketing campaigns, visual overload all vying for your attention and commitment to buy into what they’re offering online. Sometimes it’s a necessary evil we need to accept and deal with. I don’t ever think that once in my life I ever bought something because it had a slick catch phrase or the packaging was cool. Many people are starting to get wise and do the same especially in a downturning economy. Don’t really on fine print or disclaimers to get your business through the door.

Many consumers make purchasing decisions based off of one criteria, customer satisfaction. If someone recommends a product  and swears by it, it usually creates a word of mouth buzz. If the service and product is great, you’ll probably have many happy customers and advocates for your business. This is where I think that search engine marketing and search results will start to become less important in the next few years. More and more web users on social networking sites are starting to take recommendations from friends and word of mouth for information then relying on search.

Avoid wasting time and money on slick ads and expensive creative agencies to try and capture leads for new business. You need to sell your credibility. You need to be and live your product or business. Times are changing and consumers are more skeptical than ever and have become more savvy shoppers. Honesty and credibility has now become a commodity in which you need to be successful. If you give your word and stand by it, that is the true recipe for success.