Web 3.0, Augmented Reality Marketing

Ok, first off. If you don’t know what Augmented Reality is you may be asking, whoa… this sounds pretty weird. Actually Augmented Reality is a new Web 3.0 coined term which merges online life with real life.

Here’s an example. There are several iPhone apps that allow you to view through your iPhone camera in real time while overlaying web elements on the screen (map, directions, description of what you’re looking at through the camera). This sounds very sci-fi. But really we need to start thinking of how marketing strategies will be developed this way since we are quickly moving towards a reality of merging web life and real life.

Dreamers can now apply far fetched ideas into something real, usable and profitable. Imagine being able to create unique ad’s for customers walking by your store in real-time, or being able to find restaurant reviews and locations based off a geo-targeted picture taken on your phone. There are still plenty of kinks and new developments to be made to make this hybrid of web and life truly functional. But right now is the catalyst of ideas to come.

Even more far fetched, imagine using Google Street View. Now imagine you see a car in street view, you hover over it and an ad is displayed for used cars of that make and model. The ideas really are endless and I’m really looking forward to what Web 3.0 brings us.