Website Analytics, Analyzing your earning potential.
What are Web Analytics?
Web Analytics are a set of measurements taken from your site to interpret the details of web traffic visiting your site. The type of information you can gather is amazing. The users location, browser, operating system, time they accessed your site, how long they stayed on your site, what page they left your site from. All of this information is vital to an e-commerce business.
Why Do You Need Web Analytics?
To ensure all your hard work is paying off. You’d be surprised at the amount of money thrown at site analysis and the slight changes in color or font size that changes visitor behavior and how some companies cannot get over decisions based off of scenarios such as this. You need to know what pages are popular, which pages visitors leave the site from and where visitors are coming from and how long they stay on your site. To ensure proper thought is put into why visitors may be leaving from these parts of the site.
How Do You Analyze Your Site?
There are a lot of free analytics tools online. one of the most used is Google analytics. Google Analytics is a great free program, very easy to setup, and provides essential statistics to correct possible issues and holes in your sales process to maximize you sites earning potential. Certain statistics are great for finding out where visitors are coming from geographically which can enable you to customize their experience even more.
Let’s say you know that a good majority of customers are coming in from the west coast but abandon their shopping carts the most. This may mean that shipping charges are too much and you can adjust accordingly. Small details like this can add to your sites success or failure.
Another example would be visitors coming in from certain keywords may convert better than others when landing on specific pages on your site. You want to know this so you can adjust your advertising or paid search campaign. A lot of trial and error can be avoided by reviewing your site and money can be spent elsewhere and more appropriately to suit your business better.
