Web Video Marketing

It’s not a new concept and has been generating money online for a few years now. Marketing via web video sites such as Youtube and Google Video has yielded some great return for some online businesses. How can you make money from web video? There are a few ways. Depending on your business, showcasing your product with video is a good first step in the sales process. Getting your product in front of your customer in a way that shows them exactly what their getting with verbal explanation is a great way to introduce your product. This educates the customer on whether the product is right for them and in turn creates trust with your brand.

Sites such as HSN and QVC know this and sales have been steady to show this model works. They use their network channel as a sales person and their website as their catalog.

What if you don’t have a product but offer a service? This model of web video still works. Getting face to face with a potential customer even if it’s digital will increase your chances of selling your service through credibility and trust. Purely spoken information will increase leads and sales due to the lack of attention span to read on the web. Most people tend to listen better than they read when digesting information, so take advantage of this method of selling.

Video is even better for advertising online since there are so many sites that promote video. Most sites you can submit your video to are free and some can even earn you money. Driving traffic to your site with customers that have already seen your product tends to yield better conversion since a customer has made the choice to visit your site after seeing what you offer. With a small little investment in a video camera and reading a few simple tutorials online, you will have a new arsenal of web marketing tactics ready to go.