Your own, Personal Google…A Search Engine to hear your prayers, a Search Engine that Cares

Wow, well aside from the long cool headline this is big news from Google. Basically Google will soon take your personal web habits and cater the results for you. This is good and bad depending on what side of the fence you stand. Google has always been about search relevancy. This is great is you search for similar things on a regular basis and want to omit the search results you never choose anyway. The ones who will suffer from this are the companies who will infomercial you via search results. You know who I mean, the ones who optimize their sites to rank for terms that sometimes have no relevance but are hoping to find customers blindly.

I think this can be great for legitimate businesses. Yes it may be harder for you to gain ranking but you know what, this means fair and equal balance among competition online. Build a strong brand the old fashioned way and you will be rewarded. If you’re a new business, then concentrate on word of mouth and standard marketing strategies first before shoveling a bunch of cash into a pay per click campaign.